PROJECT
Food Court Mix Refurbishment
AUCKLAND INTERNATIONAL AIRPORT
TASK
- Evaluate passenger ant tracks and demographics
- Make recommendations on best fit cuisines for the proposed food court
- Identify any gaps in the proposed food court mix
OUTCOME
Auckland has a two level departures hall that resulted in concept duplication. Brain & Poulter suggested changes to the concepts at various points along the circulation path to maximise revenue spend potential and achieve higher ATVs in line with the passenger profile and journey stage.
Working alongside SAP, Brain & Poulter identified that several cuisines that delivered exceptional sales per passenger to a mainly NZ demographic were missing from the proposed food court mix.
Overall our strategy delivered an additional $1M p.a. in commercial revenue from food and beverage.
CLIENT
AUCKLAND INTERNATIONAL AIRPORT
