SYDNEY OLYMPIC PARK AUTHORITY

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PROJECT

Redevelopment of Sydney Olympic Park Authority Venues

TASK

Included in the management tasks undertaken by SOPA is the direct management and operation of 5 of the Parks venues (Aquatic Centre, Sports Centre, Hockey Centre, Athletics Centre and Sports Hall of Fame). The venues use a variety of operators with varying degrees of income levels, operator investment and customer satisfaction.
With several leases and management agreements coming up for expiring, SOPA took the opportunity to engage B&P to:

Review and benchmark current performance
Consider off venue food trends that may have applicability
Investigate alternative/additional revenue potentials for additional F&B
Advise on other optimal F&B concepts to drive better customer satisfaction, spends and rental income
Assess and recommend how to package F&B to attract higher calibre operators

OUTCOME

The specific innovations B&P developed for the SOPA venue strategy are:

Clarity on the influence each potential user group has on each venue and the optimal F&B response to achieve maximum engagement with the F&B offerings
A matrix to determine which venues could sustain what amount of fixed and/or pop up outlets depending on visitation numbers and demographic profile
Strategies to attract better calibre operators to deliver food concepts previously not available in venue catering
Improved key commercial terms and management tools to encourage investment and continuous improvement