PROJECT
New Fresh Food Precinct Strategy
WESTFIELD STRATFORD CITY
TASK
• Identify how to activate less traveled section of the redevelopment.
• Plan a new fresh food precinct.
OUTCOME
• Brain & Poulter identified several new to market fresh food concepts specific to the Stratford demographic.
• We achieved this through careful dissection of the demographics to build the ‘core’, ‘secondary’ and ‘tertiary’ tenancy tier mix.
• Up until that point, Westfield had not considered fresh food as appropriate in the centre mix.
• However, our slant on the demographics, life stages and circulation assessment justified this new precinct.
• The fresh food precinct has been a major success.
CLIENT
Westfield Stratford City
IMAGE CREDIT:
Westfield Stratford City
